Wednesday, 7 December 2016

Target Audience for M4U

The target audience for M4U is males and females (50/50) aged in the 15-24, 25-35 and 36-50 age groups. The target audience will be interested in wide variety of music from multiple decades (80s, 90s, 00s, 10s) and will be interested in established artists but also interested in finding out about new artists. The audience are the kind of people who likely listen to music when they are working or doing other things. They may also (not necessarily) go to gigs, concerts or festivals. The audience are also likely to be interested in using multiple different mediums to listen to and access music - online streaming, downloads, CDs, etc. Their occupation is not important as they could have any job and still buy the magazine as it is reasonably priced for the audience (£4.99). They may also be in education. A lot of the audience would be using social media platforms such as Facebook and they may get music news from this platform.

On the JICNAR scale, I would expect them to be B, C1, C2 and E (for students).

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